Tom Jackson, 2D BarcodesTags

Our Speaker Wednesday will be Thomas Jackson, President-Elect of Rotary Club of Willowbrook and owner of ScanLogix – a wireless barcode/RFID solutions integrator in Houston. His topic will be the use of 2D Barcode Tags in the marketing of our club and your businesses.

Barcodes are a pretty big deal – and not just at the grocery store. 2D barcodes are the mainstream of recognition technologies used for mobile marketing.

In mobile tagging, the barcode is a printed symbol that connects a physical object (a magazine ad) to a digital experience on a smartphone (a cool video). Why should you care? Because a 2D barcode like a Microsoft Tag barcode adds a whole new dimension to your marketing campaigns, making them more engaging and interactive.

You can put a 2D barcode on just about anything – printed materials, packaging, posters, signs, websites, clothing. When people can scan the barcode with their smartphones, they instantly see the online content you’ve created – from a product video to a sweepstakes to a custom mobile site.

Tom will tell us about this exciting technology.